LEGO | Toys For Adults
Long Term Activation
To celebrate the adults who Lego, we’re establishing a Lego community in a place where only adults can go… Introducing Builder’s Bar!
The first Lego-themed bar! “Come create while you drink!”
Like many things, Lego only gets better when you’re a tad tipsy. Individuals can bring a pre-packaged group of friends or can show up solo to meet other members of the community who appreciate the art of Lego. Builder’s Bar patrons will find legos within reach at all times, so they should come ready to CRAFT!
To keep things fresh, Builder’s Bar will host Lego-themed competitions, challenges, and activities on a regular basis. Activities might include “Lego Charades,” “Tallest Tower,” “Lego Portrait night,” and Lego-building prompt challenges. The night’s patrons will get to vote on which Lego creations ultimately take home the prize at the conclusion of each competition.
Word about the Builder’s Bar would spread organically and be pushed out via the usual channels.