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LEGO |  Toys For Adults


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Long Term Activation

To celebrate the adults who Lego, we’re establishing a Lego community in a place where only adults can go… Introducing Builder’s Bar!

The first Lego-themed bar! “Come create while you drink!” 

Like many things, Lego only gets better when you’re a tad tipsy. Individuals can bring a pre-packaged group of friends or can show up solo to meet other members of the community who appreciate the art of Lego. Builder’s Bar patrons will find Legos within reach at all times, so they should come ready to CRAFT! 

From brick-shaped ice cubes to a unique Lego-themed drink menu to a hungover minifigure that patrons will receive as they close their tabs, we’ll take every opportunity to marry Lego with bar culture. 


To keep things fresh, Builder’s Bar will host Lego-themed competitions, challenges, and activities on a regular basis. Activities include “Lego Charades,” “Tallest Tower,” “Lego Portrait Night,” and Lego-building prompt challenges. The patrons will vote on which Lego creations ultimately take home the prize each evening. 

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