All In Sight
NSAC Challenge - "Develop a marketing campaign that increases unaided awareness of the Adobe Experience Cloud for Advertising, generates earned media, drives website traffic, and expands Adobe's connection with marketing professionals."
MAN B2B is a real bear. Coming up with a strategy for this sucker took ages. My team and I eventually found a solid pain point in marketing managers; they all feel massive pressure on a daily basis to make the best decisions. This insight led to our strategy, which birthed the creative.
Strat - With data from Adobe, the best choices become clear, the smartest answers are screaming for attention. Its the decision making process without the process.
Line - All in Sight.